What’s this all about?
Life is meant to be lived.Not just survived.
I’m here to birth a world where people live passionate, aligned lives.
And I’m starting with myself.

Here’s where I started:
“Go to your fucking flight.”
There’s a woman in front of me. I’m sweating from the morning run in Orlando’s mid-September heat. I just asked a total stranger whether I should get on a plane. “Hey random person… I have a flight to Colombia in two hours, and I’m really scared. Should I go?”
She looks at me like I’ve lost my mind. “What are you doing? Go to your fucking flight. Why are you here!?”
Did I get on the plane?
Read The Deep EndThe Actual Things
Here are some of my passions.
Some of the things I love to do, that I’ve purposely built my life around.

Photography
I bottle people's essence up in a photo so they can share it with the world.
Step inPhoto coming
Pottery
Clay under my fingernails. Passion in my heart. Molded, then fired. Take one home or just admire.
Step in
Content
Follow along as I play in the mud. Warning: you may be inspired to take a leap yourself.
Step in
Writing
Just a guy musing about life and the mysteries of the universe. Take a gander if you dare.
Step in

The introduction
I’m Joseph.
I’ve taken more leaps and fallen flat on my face more than most have dared to try.
I’ve dropped out of college, been homeless for 2 years failing at a dozen businesses learning so much about how NOT to live my own life.
I’ve paid high 5-figures for different dating coaches, programs, seminars… practiced pickup artistry for 2 years to learn how NOT to date.
I’ve taken medication I didn’t need, dieted way too hard, then way too little, been 100 pounds overweight… then 8% body fat… to learn how NOT to treat my body…
Over and over and over again I’ve learned how NOT to live, so the right answers become clear in my bones.
Diving in the deep end and bumping up against the walls of life is my modality.
And from each failure, I learn invaluable lessons.
And I’m here to share them with you.
Fair warning though… you might be inspired.
And as always… here’s my reminder:Life is not meant to be just survived. Life is meant to be LIVED.
The whole storyMy failure portfolio
How NOT to live:
- 2 yrs
- homeless
- −$100K
- net worth at my rock bottom
- 12+
- businesses failed before the one that worked
- $300K
- earned in the business that did… which I burnt to the ground because it was not aligned

Because I will never settle.
I learn by failing… by diving in the deep end and learning to tread water. And every new thing I try I learn more about myself, and more about the world.
I am committed to building a life I love from the ground up, and nothing short of that will do.
And I’m here to live it all out loud. Sharing my stories and my trial and error so you can embody my lessons through me… without enduring the hardship… or if you learn the same way I do, me living it out loud will inspire you to dive in yourself.
Published author of Date Like a Virgin. Visionary speaker. Podcast guest. And more. Speaking
My attitude
Memento Mori
Remember you must die. This is the one and only time we get to play this character.
Our soul will return, but it will be different. Make the most of this go around and remember to live.
- 01
Life is meant to be LIVED. Not just survived.
A full life means full alignment. Nothing less. No exceptions.
- 02
Alignment first and foremost.
What do I want deep inside? What am I saying I want? What am I taking action on?
Let’s make sure they’re all pointed to the same thing.
- 03
There’s nowhere to be…
…and nothing to fix. I am enough, I have enough, and I do enough. Discomfort is a signal to look inside, not outside.
Fresh from the arena
What I’m making right now.
Video coming
Content
Go to your flight
Orlando, the morning of the hurricane
Follow alongPost image coming
Writing
Go to your fucking flight
On the morning a stranger changed my life
Read on SubstackPhoto coming
Pottery · $48
Campfire Mug
For the slow coffee before the trail. Fits the whole hand.
Shop the pottery


