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Joseph Buchoff

What’s this all about?

Life is meant to be lived.Not just survived.

I’m here to birth a world where people live passionate, aligned lives.

And I’m starting with myself.

Joseph Buchoff in a navy linen shirt, holding a burning stick of palo santo as smoke rises past his face

Here’s where I started:

“Go to your fucking flight.”

There’s a woman in front of me. I’m sweating from the morning run in Orlando’s mid-September heat. I just asked a total stranger whether I should get on a plane. “Hey random person… I have a flight to Colombia in two hours, and I’m really scared. Should I go?”

She looks at me like I’ve lost my mind. “What are you doing? Go to your fucking flight. Why are you here!?”

Did I get on the plane?

Read The Deep End
Joseph Buchoff in a deep red shirt, ringing a brass singing bowl with a calm grin

The introduction

I’m Joseph.

I’ve taken more leaps and fallen flat on my face more than most have dared to try.

I’ve dropped out of college, been homeless for 2 years failing at a dozen businesses learning so much about how NOT to live my own life.

I’ve paid high 5-figures for different dating coaches, programs, seminars… practiced pickup artistry for 2 years to learn how NOT to date.

I’ve taken medication I didn’t need, dieted way too hard, then way too little, been 100 pounds overweight… then 8% body fat… to learn how NOT to treat my body…

Over and over and over again I’ve learned how NOT to live, so the right answers become clear in my bones.

Diving in the deep end and bumping up against the walls of life is my modality.

And from each failure, I learn invaluable lessons.

And I’m here to share them with you.

Fair warning though… you might be inspired.

And as always… here’s my reminder:Life is not meant to be just survived. Life is meant to be LIVED.

The whole story

My failure portfolio

How NOT to live:

2 yrs
homeless
−$100K
net worth at my rock bottom
12+
businesses failed before the one that worked
$300K
earned in the business that did… which I burnt to the ground because it was not aligned
Joseph Buchoff in safety glasses shaping a small piece of wood with a rotary tool at a workshop bench

Because I will never settle.

I learn by failing… by diving in the deep end and learning to tread water. And every new thing I try I learn more about myself, and more about the world.

I am committed to building a life I love from the ground up, and nothing short of that will do.

And I’m here to live it all out loud. Sharing my stories and my trial and error so you can embody my lessons through me… without enduring the hardship… or if you learn the same way I do, me living it out loud will inspire you to dive in yourself.

Published author of Date Like a Virgin. Visionary speaker. Podcast guest. And more. Speaking

My attitude

Memento Mori

Remember you must die. This is the one and only time we get to play this character.

Our soul will return, but it will be different. Make the most of this go around and remember to live.

  1. 01

    Life is meant to be LIVED. Not just survived.

    A full life means full alignment. Nothing less. No exceptions.

  2. 02

    Alignment first and foremost.

    What do I want deep inside? What am I saying I want? What am I taking action on?

    Let’s make sure they’re all pointed to the same thing.

  3. 03

    There’s nowhere to be…

    …and nothing to fix. I am enough, I have enough, and I do enough. Discomfort is a signal to look inside, not outside.

Fresh from the arena

What I’m making right now.

  • Content

    Go to your flight

    Orlando, the morning of the hurricane

    Follow along
  • Writing

    Go to your fucking flight

    On the morning a stranger changed my life

    Read on Substack
  • Pottery · $48

    Campfire Mug

    For the slow coffee before the trail. Fits the whole hand.

    Shop the pottery

Be a part of the passion crew

Follow along, be inspired + empowered to live your life in Alivement too.

Be a part of the movement… of a world where everyone actually lives the life they were designed to live.